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Salon Profit Formula Advanced Programme

More businesses go bust after a ‘recession/crisis’ than during one...

The reason being, is that in a state of crisis, you have a laser like focus on every inch of your business. You know where every penny is going - you pull back on things like marketing and education, your stock control is tighter than ever, you're on top of pre-booking and cancellations to make sure no client strays away - you’re on it! But once you come out the other side and things go back to ‘normal’, you release the breaks a little bit and relax slightly because you made it through the ‘tough part’! 

But this is very dangerous territory as it’s not really back to ‘normal’ yet and you don’t have the same focus on the important things you had before to stay afloat. And what has your competition been doing this whole time, are they using it to grow their business and get ahead?

This is a critical time that you will look back on one day - where do you want to be in that moment?