FANTASTIC SALON ENTRY

This category is open to any salon who has been trading for at least 2 years by the 1st of May 2020. If you are a salon group, then please recognise that this competition is for the salon not the group, and therefore all information should be based around a single salon. You can enter more than one salon from a group, however each salon will stand alone in the competition. Please remember to keep the information clear and concise for the judges.

REMEMBER: Your entry must be submitted via our simple, step-by-step online answer forms by MONDAY 4TH MAY 2020 latest - check our rules for full details

Opening Statement: In no more than 400 words, please tell us in general about your salon, it’s history and why you think your salon should win this award.

The evidence needed for this category will be based upon the 5 pillars of a Fantastic Salon.

1. REVOLUTIONARY STRATEGY
What is your company focus and why do you want to achieve it?

Please provide evidence of the following information from February to January 2018-19 and from February to January 2019-20

Your salon average weekly client count for the period requested (please note this is ‘clients’ not ‘services’. e.g. a client having both cut and colour services only counts as one in the client count).

Your salon average bill for the periods requested.

Your salon overall sales for the periods requested.

Please give examples of innovation and creativity within your strategy.

Please give examples and evidence of what action you are taking to achieve your focus.

2. FOCUS ON PROFIT
Give examples and evidence of how you ‘focus’ on profit, in your business.

What is your profit target (express as a percentage)?

What percentage profit did you achieve in the periods February to January 2018-19 and from February to January 2019-20?

Please give reasons as to why you did or didn’t achieve your profit target (please be honest, not achieving your target will not, on it’s own, affect your chances of winning this award.)

3. A COMMITTED TEAM
Give examples and evidence of your communication structure within the salon.

Give examples of your company standards, how they link to your team focus and how you communicate, monitor and enforce them.

Give evidence of your training programmes.

Give examples and evidence of the success of this training.

Give examples and evidence of the way you motivate your team.

Give examples and evidence of the results of this motivation.

4. DELIGHTED CUSTOMERS
Give evidence of your customer delight standards.

Please show how many new clients have visited the salon in the two periods February to January 2018-19 and from February to January 2019-20

Give examples and evidence of customer delight initiatives.

Give examples and evidence of how you measure customer delight.

Please include 3 verifiable testimonials from clients of the salon - verifiable by either mobile phone number or e-mail address.

5. UNIQUE MARKETING
Give examples and evidence of your marketing strategy over the last 12 months.

Give examples and evidence of how you measure your marketing activity.

Give examples and evidence of how your marketing is unique, innovative and creative.

Please note that all entries will be treated in the strictest confidence and will be viewed by the judging panel only.

Please also note that we are unable to return entries to you after the awards so please be aware of this when including any imagery/documents.

RULES ON HOW TO ENTER
REGISTRATION OPENS JAN 2020
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