The Salon
Business Experts.

The Proven Formula for Business Growth

What built a successful salon yesterday isn't necessarily what will build one tomorrow.

Running an independent salon has changed.

Your clients expect more. Your team wants something different. Costs have risen. Marketing has changed. The way people want to work has changed.

But many salon owners are still trying to run today's business using approaches that were built for a different world.

So you work harder. Carry more. Try another idea. Push the team. Post more. Cut costs.

And still find yourself wondering what actually needs to change.

At The Fantastic Hairdresser, we help you cut through the noise, understand what's really happening inside your business and get clear on what matters now.

Not another quick fix.

Not another idea to add to the list.

A clear, structured approach to building a stronger, more profitable business that works in today's salon industry.

Because the answer isn't to do more.

It's to build a business that gives you the return, freedom and future all that hard work should be creating.

Built for the salon industry. In todays world.

You've probably already done courses.

You've probably watched webinars, listened to podcasts, saved Instagram posts and collected more ideas than you have time to implement.

The problem isn't necessarily a lack of information.

It's knowing what applies to your business now, what needs to change and what to do next.

For more than 35 years we've worked with thousands of salon owners at every stage - from businesses fighting to survive to some of the most successful names in hairdressing.

We understand the pressures, the people, the numbers and the reality of running a salon because this is the world we've spent our lives in - through recessions, booms, changing employment models, new generations, new technology and an industry that continues to reinvent itself.

And something that sets us apart is that we continue to change with it.

Hi. I'm Alan Austin-Smith.

I'm Alan Austin-Smith, founder of The Fantastic Hairdresser. I created this business because I kept seeing talented salon owners working incredibly hard, carrying huge responsibility and still not getting the profit, freedom or future they wanted.

At The Fantastic Hairdresser, we teach a proven approach to building stronger, more profitable salon businesses. We focus on the areas that matter most - profitability, leadership, customer experience and growth - helping you make better decisions, rely less on trial and error and create a business that depends less on you.

More than 100,000 salon professionals around the world have heard our thinking, and over 3,000 salon owners and managers have completed our programmes. If you're ready to get more from the business you've worked so hard to build, I'd love to show you how.