Uncategorized Jan 08, 2018
Just knowing where you are going is not enough though - you have to understand why you are going there too.
You need two things to achieve the results you want - focus and desire. The desire comes from the 'why'. Another word you might use would be passion - when you are passionate at something it is easy to keep going when the going gets tough because you know why you are doing it. This applies to everything you do at work in life.
Understand the difference between ‘what’ you do every day and ‘why’you do it.
Imagine you met me at a party and asked me what I do? I wouldn’t – but I could answer like this.
“I drive up and down motorways – sit in traffic jams, stand in queues at airport security, spend time away from my family in lonely hotel rooms that all look the same, stand in conference rooms that are often too small, too big, too warm, too cold and talk to people – some of whom don’t even want to listen to me, make phone calls, send e-mails...”
Of course you wouldn’t let me get that far – you would interrupt and say “No – what’s your job?”
“Oh, my job, sorry, you asked me what I do!”
I am very clear about what my job is – my job is to communicate to people in such a way as to motivate them to fly – to be fantastic. I love my job, but of course I don’t always love some of the things I have to do!
I really don’t enjoy queuing in airports, taking half my clothes off to get through security and then finding out that my flight has been delayed – but if that is what I have to do, to do what I love – then I can do it!
The passion comes from why you do things – not just what you do – of course we are passionate about some of the things that we do, however we all have things that we don’t enjoy doing.
Let’s face it – who can honestly say they like changing a nappy? But you will happily do it because of the reason why you do it – the happiness and comfort of your child!
If you have got to the point where you know where you are going, it's now time to start thing about why you are going there. Have Fun!

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