There are two ways to set a goal or focus for yourself or your business:

You can work towards it or work backwards from it. All successful people that I know, do it the second way. However, to do that you need to get rid of the fear of failure, as that's why most people end up doing it the first way.

You see when you work towards a goal, you tend to set smaller realistic goals, but when you work backwards you have the freedom to set a 'fantastic focus'.

One of...

In Lewis Carroll's 'Alice in Wonderland' there is a moment when Alice meets the Cheshire Cat for the first time:

I've always used this mantra as a great focusing tool - the order is important as we all know that there is no magic only focus, (and beware any book or speaker who promises you magic!) which means that you will not always achieve everything you want.

So the last one is wealthy because if some reason I don't achieve it, I'm still healthy and happy! Of course there are no 100% guarantees for health either, therefore it comes second leaving me with my primary focus being 'happy' - the only one I...

Even when the economic downturn is over there is one thing that will be left as a result of it - a new customer!

We are all customers and we are revolting! There is a new customer revolution that sweeping the world.

It's quite simple - we have all woken up from the sleep state we seemed be in throughout the boom. Paying over the odds for services and products that weren't living up to the prices we were paying - but we were asleep - we weren't taking any notice.

Let  me tell you about my...

THE 50% RULE 

I believe that to be fantastic at anything, you have to focus on what I call the other 50% – the 50% of what you do that makes the difference between good and fantastic.

I was having one of those strange conversations at a barbecue last year along the lines of; ‘Bin men ain’t what they used to be!’


One woman interrupted though, saying that her bin men were fantastic (yes she even used that word). What did she mean?

Was she...

Passion
It all starts with being passionate about what you want to achieve and why you want to achieve it.
Create
Then you have to be creative in how you are going to achieve it.
Delight
You will need help - you need customers to...